top of page
WELCOM 2 SOHO LONDON.jpg

Investing in Value-Add Prime London Properties to Meet
The Future of Office Demand

ABOUT US

Discipline and integrity are our core principles, guiding all our actions and ensuring excellence in our relationships with investors, partners, and consultants. SG Rocks was established in early 2022 following a successful 13-year venture in Denmark. Collaborating with our top-tier investors possessing extensive experience in European real estate, we selected London and the UK as our new home. London offers endless investment opportunities with substantial retrofitting projects on the horizon. Our mission is to build a long-term platform dedicated to retrofitting buildings, upgrading them to meet future occupier demands while enhancing well-being and sustainability levels.

LONDON

LONDON

SOHO

Some words about thinking green

WE THINK GREEN

SG Rocks and its investors are dedicated to delivering sustainable buildings that meet EPC requirements and achieve BREEAM Excellent Score. Our commitment goes beyond mere words; we take decisive action. We carefully consider various factors throughout the entire building life cycle to maximize energy efficiency and enhance well-being.

GRAPHICS-BROWN-222.png

WE

THINK 

 GREEN

 

OUR PEOPLE

Gil Deutsch 

CHAIRMAN

​​​​​​​

Gil, co-founder of Excellence Investment House, managed assets totalling approximately EUR 18 billion.

He was a founding partner of SG Nordic, an investment and development company of supermarket-anchored neighborhood shopping centers.

Gil offers the team his extensive negotiation and risk management expertise.

He holds a Ph.D. in Mathematics and Computer Science from the Weizmann Institute and Bar Ilan University in Israel.

Doron Lavi Segelson

CEO

Doron joined the Nordic platform at the end of 2021, co-founded SG Rocks and now leads its entry into London’s property market. He has an extensive background in finance, investment, and capital markets, with experience in various positions across Europe and Israel. Doron is a Certified Public Accountant (CPA) and holds an M.Sc. in Finance and Real Estate from Tel Aviv University.

LNKDIN.png

Chen Buber

CFO​​​​

Chen joined the Nordic platform in 2010, serving as a partner and CFO. He has an extensive background in property financing and international tax, with experience spanning various industries. Chen is a Certified Public Accountant (CPA)  and holds an MA in Commercial Law from Bar-Ilan University.

LNKDIN.png

10 -16 BEVIS MARKS St. 

CITY OF LONDON

Situated in the heart of the City of London, 10-16 Bevis Marks comprising 18,000 sq ft. Working alongside a best-in-class professional team led by AHHM Architects, we have achieved planning permission for development of an additional storey and conversion to C1 use offering 24 apartments for a design conscious low carbon scheme in keeping with the sensitivities of the immediate locality.

1-7 LIVONIA St. 

SOHO 

LONDON

​Acquired in June 2024. Livonia 1-7 Street is a rare freehold property in the heart of Soho, London. This prime location offers strong connectivity to Oxford Circus, Tottenham Court Road, and Piccadilly Circus, and provides access to Soho's renowned amenities, including restaurants, bars, and shopping. The existing building boasts a net internal area (NIA) of 13,500 square feet across lower ground, ground, and three floors, featuring unique floor plates with natural light.

YORK HOUSE 

23 KINGSWAY 

MIDTOWN 

LONDON

​Acquired in January 2025. 23 Kingsway is a prime midtown freehold property which sits between Covent Garden and Holborn. This location offers strong connectivity and provides access to Covent Garden amenities, including restaurants, bars, and shopping. The building boasts a net internal area (NIA) of 52,000 square feet across lower ground, ground, and eight floors, featuring attractive floor plates with natural light. In the coming years, SG Rocks will enhance the building’s design, amenities, and energy performance.

PROPERTIES

© 2024 SG Rocks. All rights reserved.

Anchor 1

CONTACT US

20-22 Wenlock Road, London N1 7GU

+44 7767 760167

Whatsup

© 2024 SG Rocks. All rights reserved.

Thank You for Reaching Out!

loader,gif
bottom of page