


Investing in Value-Add Prime London Properties to Meet
The Future of Office Demand
ABOUT US
Discipline and integrity are our core principles, guiding all our actions and ensuring excellence in our relationships with investors, partners, and consultants. SG Rocks was established in early 2022 following a successful 13-year venture in Denmark. Collaborating with our top-tier investors possessing extensive experience in European real estate, we selected London and the UK as our new home. London offers endless investment opportunities with substantial retrofitting projects on the horizon. Our mission is to build a long-term platform dedicated to retrofitting buildings, upgrading them to meet future occupier demands while enhancing well-being and sustainability levels.

LONDON

LONDON

SOHO
Some words about thinking green
WE THINK GREEN
SG Rocks and its investors are dedicated to delivering sustainable buildings that meet EPC requirements and achieve BREEAM Excellent Score. Our commitment goes beyond mere words; we take decisive action. We carefully consider various factors throughout the entire building life cycle to maximize energy efficiency and enhance well-being.

WE
THINK
GREEN




OUR PEOPLE
Gil Deutsch
CHAIRMAN
Gil, co-founder of Excellence Investment House, managed assets totalling approximately EUR 18 billion.
He was a founding partner of SG Nordic, an investment and development company of supermarket-anchored neighborhood shopping centers.
Gil offers the team his extensive negotiation and risk management expertise.
He holds a Ph.D. in Mathematics and Computer Science from the Weizmann Institute and Bar Ilan University in Israel.
Doron Lavi Segelson
CEO
Doron joined the Nordic platform at the end of 2021, co-founded SG Rocks and now leads its entry into London’s property market. He has an extensive background in finance, investment, and capital markets, with experience in various positions across Europe and Israel. Doron is a Certified Public Accountant (CPA) and holds an M.Sc. in Finance and Real Estate from Tel Aviv University.
Chen Buber
CFO
Chen joined the Nordic platform in 2010, serving as a partner and CFO. He has an extensive background in property financing and international tax, with experience spanning various industries. Chen is a Certified Public Accountant (CPA) and holds an MA in Commercial Law from Bar-Ilan University.

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10 -16 BEVIS MARKS St.
CITY OF LONDON




1-7 LIVONIA St.
SOHO
LONDON


YORK HOUSE
23 KINGSWAY
MIDTOWN
LONDON
PROPERTIES
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